Many people have the mistaken idea that you only contact your network when you are actively searching for a new job. That's actually a strategy that limits your success at all levels of your careers.

Instead it's important to nurture your network throughout the year. Your network needs to include:

1) People who know you - You know doubt have people in your life who know you. Although your family members may know a different side of you than your work colleague, they all know you. To build your network you want to increase the number of people who know your name and who you are. (Later in this article we share some actions you can take to strengthen your network.)

2) People who know what you are doing now - Let's face it. Although it's tempting to put a classmate's name or a coworker's name down on you contact list, they aren't considered an active contact unless you've spoken to them recently. To be clear, the most valuable contacts on your list are those who you what you are up to now. Today. If they don't know about your passion for the environment or your other key talents, how can you expect them to be an active part of your network? Most likely, with a little outreach on your part, you'll be able to convert those former contacts into current contacts. (Later in this article we show you how to convert old contacts into current contacts.)

3) People who know what you are looking for right now - The next key to building a viable network is to make sure the people who know you and what you are doing also know exactly what you are looking for today. As you search for your next job or business, your needs may change. Keeping your network up-to-date on your current thinking will help them help you.

Your network can help you in a number of ways. They can:

• Introduce you to someone
• Provide you with a reference or testimonial.
• Share information about a related industry or profession
• Tell you about helpful networking meetings and conferences
• Give you leads to a job opening or business opportunities
• Offer advice on how to position yourself for a new job or new business
• Serve as a sounding board as you prepare a proposal or prepare for an interview.
  

Although the number of people you have in your network is important, it's also helpful to pay attention to the kinds of contacts you are adding to your list.

• Close Friends - Not only do these contacts know you well, you also trust them in a way that allows you to relax and share where you really are with your situation. It's also important that you never know who your closest friends know unless you ask them. Set up a way where you can ask them for professional support when you need it.
• Colleagues - People you've worked with in the past can be helpful sounding boards. You already have a working relationship so they may be in a good position to help you step up in new ways.
• Advisory Board Members - You may want to consider asking some of your contact to act as your advisory board or advisory team. To be effective, these people have different strengths than you so. They are able to help you see gaps in your thinking, opportunities, solve problems, or connect with people you need to know.
• Heavy Hitters - You never know when knowing a key player in your industry will come in handy. Although it takes some inner strength, we encourage you to take opportunities to meet, talk with, and follow up with people who feel above you in some way. Small interactions over time will give you the confidence you need to speak up with the need arises
• Vendors and Suppliers - If you are a small business owner, consider getting to know your vendors and suppliers. Imagine the people they can connect you to!
  

Although we've been focusing on how you can use your network to get ahead, it's important to remember that helping your contacts reach their goals will, in turn, help you. Every time you talk with one of your contacts, be sure to ask what their current needs are. Keeping in touch, keeps you top of mind.

• When you run across something that would help them, be sure to send the referral or resource to them.
• Send a note of encouragement when they are facing a big event or difficult situation.
• Acknowledge their successes with a note or a small gift.