Samantha Hartley

Specialty 1:
Personal Branding

(Step 7: Start Green Job Search)

Specialty 2:
Small Business Branding and Marketing

(Step 7: Launch a Green Business)

Experience
and Training

By identifying and communicating their unique benefits with strong branding, her clients consistently attract more customers, deliver their value and improve profitability. In addition, they feel a greater sense of control, direction, clarity and confidence about what they're doing and therefore become more joyful business owners.

Before starting her own consulting business in 2000, Samantha worked in international marketing for small startups and, later, The Coca-Cola Company, for whom she was based in Russia. Samantha went on to head up Strategic Channel Marketing for Asia while at Coke headquarters in Atlanta, GA.

Her interest in green business began in 2000 with the founding of OneWorld Paper.com, which sells handmade paper products, and continues through her current client base and Board membership with Arkansas Earth Day.

Samantha has developed brands and marketing plans for numerous small businesses in the US and abroad. She offers marketing consulting and coaching for budgets of all sizes, including customized consulting projects, group and individual mentoring programs, teleseminars and a free ezine.

Samantha can help you develop a personal brand for your job search or branding/marketing for your small business.

Personal Branding

• Description: A common expression about the struggle to define your own brand is, "it's hard to read the label from inside the bottle." Samantha helps her clients discover, define and consistently communicate their unique benefits. Equipped with this information, career-minded individuals can differentiate themselves from all other job applicants, building on their strengths, shoring up their weaknesses and getting clearer about exactly what they do best and enjoy most. Best of all, the ability to clearly communicate their value can insure higher salaries throughout your career.
• Main Benefit/Outcome for Client: Ability to communicate your unique contribution in ways that secure the positions and compensation you want.
• Pricing Range: Teleclasses start at $27; Groups start at $247; one-on-one starts at $600

Small Business Branding and Marketing

• Description: Enlightened Marketing's unique brand and marketing planning process helps you stand out from the competition and get you attention, interest and customers. It will help you serve all those who can benefit from what you do. It will help you achieve your financial goals.
• Main Benefit/Outcome for Client: Attract ideal clients consistently; differentiate your business with a unique and highly profitable brand identity; create and carry out effective marketing programs
• Pricing Range: Groups start at $497; one-on-one starts at $1800
  

• Who Really Needs a Brand?
• Power Up Your Marketing with Words that Engage Your Prospects
• The Networking Two-Step: Be Prepared

“Samantha Hartley is a ball of fire. She's brilliant . . . a marketing genius in ways that are true and whole. She takes a holistic approach so it's not just about ‘getting more.' She helped us clarify our vision and identify our target audience so that our marketing efforts are more focused. Not only are we experiencing higher occupancy this year than we ever have, but the inn is filled with our perfect guests – people who enjoy one another and who make our work enjoyable. Since we hired Samantha we've actually reduced our marketing budget. We're spending less and having better results. You can't afford not to call Samantha.”

Kristie Rosset, Owner/Innkeeper
Lookout Point Lakeside Inn
Hot Springs, Arkansas
www.lookoutpointinn.com

“Samantha pointed out my strengths and confirmed the uniqueness of what I do for people. This helped build my confidence as a business owner and as an artist. She helps us with specific marketing projects and we bring her in an on annual basis to assess our business. She keeps us on the right path. I love that . . . that part of her that's so not corporate America. She's always asking ‘are you doing what you're passionate about and doing it with integrity?' Samantha understands me and she's honest with me. She knows what she's doing and loves small businesses. You always work directly with Samantha. It's very personal. She's is worth every penny we've paid her.”

Amy Carper
Carper Creative Photography
Little Rock, Arkansas
www.carperphoto.com

April Ambrose had identified the next step in her career path: a great job with a national environmental non-profit. Her current job had allowed her to blossom professionally, but it bordered on being a labor of love. The salary did not reflect her contribution, since the organization was just too small to be able to pay her much.

April Ambrose

The challenge: Every job applicant is an undifferentiated commodity unless she can express what makes her unique and the preferred choice. April wanted the job and a salary that reflected her strong qualifications.

The process: It's difficult to be objective about ourselves. We took a business-like approach to the brand called April Ambrose, and determined what made her valuable to her audience – in this case, an organization. Samantha coached April to advocate on behalf of her brand, anticipate objections and maintain the upper hand in negotiations. In the end, it was April's own determination and courage that got her through the process successfully.

The results: "Samantha helped me to communicate my value and abilities during the job negotiation process that resulted in a tripling of my previous salary and landing my most ideal job. The suggestions she gave empowered me to request my worth and feel confident in my talents."

April Ambrose,
Arkansas Climate Awareness Project